Multi-channel event
marketing campaign.
Connecting with the emotional drivers of the audience to boost registrations & engagement.
Boosting registrations through strategic storytelling & targeted activations.
Overview.
International Confex is the UK’s leading exhibition for the events industry, bringing together thousands of event professionals, venues, suppliers and buyers under one roof each year. Patch was appointed to increase event registrations, strengthen brand visibility and support attendance through a targeted, multi-channel digital marketing campaign.
Objective.
International Confex had ambitious growth targets: increase registrations and visitor engagement, grow theatre attendance, expand its audience and strengthen its position against competing events.
The challenge wasn’t simply to market the event, but to deliver measurable growth through a connected, data-led campaign that kept International Confex front of mind from launch through to event day.
Experience.
Working as an extension of the International Confex team, Patch planned and delivered an integrated digital campaign across paid advertising, email marketing, PPC, social media and stakeholder activation. Every channel was designed to work together, building awareness, nurturing audiences and encouraging registrations throughout the campaign.
Performance was continually monitored and optimised, allowing activity to adapt as audience behaviour changed and ensuring marketing spend delivered the greatest possible impact.
Impact &
outcomes.
The joined-up campaign helped strengthen International Confex’s digital presence, supporting event registrations and keeping the exhibition visible throughout the campaign period.
- 3,024 % more impressions vs previous year
- 9,972 % more engagements v previous year
- 619 new followers gained organically
By combining specialist expertise across PPC, email marketing, paid advertising and social media, Patch delivered a coordinated approach that helped maximise audience engagement and support one of the UK’s leading events industry exhibitions. The content strategy successfully stimulated two-way conversation and community engagement around the event.
This project was delivered by our group partner, Patch.
See the original case study.