Our people &
culture.
We’re in the business of
bringing people together.
At asembl.group, people are truly at the heart of everything we do. Whether that’s through the events we create, our team,
group partners, or suppliers, we recognise the importance of fostering genuine connections that bring people together.
We live by our values: Trust, Transparency, and Togetherness. They’re not just buzzwords;
they’re how we work, how we lead, and how we build something bigger.
Meet some
of the experts.
Meet some of our group partners – the experts who make it happen.
Gavin Farley
Peter Jackson
Natalie Glasgow
Deborah Crosswell
Mark Scales
Mike Linford
Zoe Light
Max Southall
Jody Milton
Matthew Spillings
Darren Crook
Gary Exall
Nick Taylor
Jackson Clark
Melissa Tyler
Jack Lamacraft
Lloyd Major
Erika Morton Allen
Rob Goodman
Katherine West-Dargon
Gavin Farley
CEO & Founder - asembl.groupConnect with Gavin on LinkedIn
Founder and CEO of asembl.group, Gavin is driven by one vision: to challenge the traditional agency model and make best-in-class event specialists easier to access for brands with ambitious ideas.
Peter Jackson
Non Executive Director - asembl.groupConnect with Peter on LinkedIn
Peter Jackson, Non-Executive Director and Group Chair – brings deep agency growth and acquisition experience to asembl.group. He helps shape the strategy, culture, structure and partnerships that drive long-term value.
Deborah Crosswell
Head of Partnerships - asembl.groupConnect with Deborah on LinkedIn
Deborah, Head of Partnerships, works closely with clients to understand what they need and where they want to get to. With deep industry experience, she connects the right partners, ideas and event solutions to deliver strong outcomes.
Mark Scales
Head of Client Services - asembl.groupConnect with Mark on LinkedIn
As Head of Client Services, Mark helps turn client objectives into event solutions that deliver, from global venue sourcing frameworks to immersive brand experiences built around meaningful results.
Mike Linford
Partnerships Manager - asembl.group APACConnect with Mike on LinkedIn
As asembl.group’s Partnerships Manager in Australia, Mike builds strategic partnerships with clients to help expand their influence across their target market. Mike is currently leading the expansion of asembl.group’s offering across APAC.
Darren Crook
Senior Logistics Manager - LogisKITConnect with Darren on LinkedIn
As Senior Logistics Manager Darren takes a client-first approach and prides himself on quick responses. He enjoys seeing every logistical challenge through from request to completion.
Jackson Clark
Managing Director - PatchConnect with Jackson on LinkedIn
Jackson, MD of Patch, is a passionate advocate for the power of events in marketing, using strategy and an obsession with the why, to turn events into measurable results for clients.
Melissa Tyler
Group Strategy Director - PatchConnect with Melissa on LinkedIn
Mel, Group Strategy Director at Patch Marketing, turns data into narrative. Designing event marketing strategies where every delegate feels part of the story.
Rob Goodman
Managing Director - ShowplaceConnect with Rob on LinkedIn
Rob, Managing Director of Showplace, helps brands activate outdoor spaces through temporary structures and roadshow solutions. With 30+ years’ experience, he transforms ambitious ideas into practical, high-impact environments.
Katherine West-Dargon
Head of Venues & Partnerships - VenufindrConnect with Katherine on LinkedIn
Katherine leads Venufindr, Asembl Group’s global venue sourcing division. With over 16 years in events and hospitality, she connects clients with exceptional venues worldwide through expert knowledge and trusted partnerships.
Keeping it simple –
the asembl.group promise.
Mission.
At asembl.group, we’re known for two things: ‘building connections’ and ‘keeping things simple’. With these being our driving forces, we aim to unite the best in events, engagement, and digital expertise through a network founded on trust, transparency, and togetherness.
Vision.
Our vision is simple: to connect people and brands to achieve the exceptional. We’ve always believed that anything is possible through the right partnerships and powerful experiences can bring communities together.
Values.
Built on reliability, backed by action.
Our commitment to trust ensures we build strong, reliable relationships with our partners.
No smoke, no mirrors – just the real deal.
We keep everything clear and straightforward, removing the unnecessary to offer the extraordinary.
We build better – side by side.
We unite the best in the business: Individually amazing, together unstoppable – that’s the asembl.group promise.
Economic,
environmental &
social sustainability.
As event leaders, it is our responsibility to drive change and educate.
We are always striving to do more to protect and nurture the world around us, focusing on the three pillars of sustainability – Economic, Environmental and Social. By working within these pillars, we can develop internal initiatives as well as support our clients in achieving their own sustainability goals.
asembl.group is proud to be a supporter of Net Zero Carbon Events, committed to reaching Net Zero by 2050.
Let’s make it happen.
We’d love to hear about your next project – get in touch to get started.
