Exhibition stand design, build and management.

An integrated exhibition partner from concept to completion.

Providing a fully managed exhibition brand presence to make an impact and resonate with global audiences.

Working with Nium marketing teams to provide brand consistency through one trusted point of contact.

Nuim is a cross-border payments company. The cloud-based platform moves money, manages foreign exchange and mitigates fraud risk so businesses can send and receive funds instantly.

Although based in Singapore, Nium has teams globally across AMER, EMEA, and APAC regions. A big part of the marketing plan is to expand in these markets through brand presence at exhibitions to meet new prospects, educate them and raise awareness. The Nium team required an agency partner to fully manage their exhibition schedule and ensure they resonated with their audience.

Objective.

With the three regions working towards the same goal and a busy exhibition schedule, Nium was looking for a fully integrated partner. The need was for one point of contact they could rely on to protect the Nium brand, offer global delivery, and have the flexibility to work with different time zones.

The exhibitions took place across several global locations, with the added requirement to meet the individual objectives of each region (EMEA, APAC, AMER) and maintain brand consistency while tailoring the experience to each audience and budget.

Experience.

asembl. provided full-service management for 6 exhibitions, handling the entire process from concept to completion through one point of contact.

With a consultative approach, we took the time to understand each region’s priorities and what we could do to help them achieve their objectives. We worked closely with each Nium marketing lead and acted as the consistent factor to guide them through the intricacies of attending multiple exhibitions. Through this, we centrally controlled the look, feel, and messaging so that each stand design fully encompassed the brand.

With a presence at shows such as Money20/20 in Asia, Las Vegas and Amsterdam, Sibos in Beijing, ME Seamless Expo in Dubai and WTM London, it has been a full-on schedule. Each exhibition brings a new budget and audience that needs a different approach. The original stand was created, featuring a central floating LED wrap, demo pods, a meeting room and more informal meeting areas.

The following shows replicated elements from the original design but adjusted to resonate with different audiences and fit budgets. For example, in China, the stand design was softer, using bamboo and natural materials. In contrast, in the US, where onsite trade services and square meterage of space are more costly, the stand design is more minimalist and uses a lightweight, free-standing hanging sign.

Impact.

The result was a streamlined, coordinated global exhibition plan: 1 company, 3 regions, 3 marketing leaders attending 6 exhibitions, all managed centrally by asembl.group.

We successfully enabled a demanding exhibition schedule. By partnering with our team, the Nium team saved over 240 hours collectively, and their presence at these events led to a boost in sales leads.

With our expertise in global exhibitions, we maintained brand consistency and optimised budgets effectively, fostering a strong, ongoing partnership.

What they say.

“We couldn’t be more thrilled with asembl’s support. From the discovery sessions to the pitch, all the way through to managing our exhibition, their team took on the challenge of getting to know our business and executing for our business with grace and integrity. From start to finish, they coordinated every detail with professionalism and finesse. Their services allowed us to focus on our core objectives and deliver a refreshed customer experience.

Not only has it been a stress-free experience, but also a valuable partnership that has amplified our brand presence in ways we hadn’t anticipated. We’re already looking forward to our next event with their team by our side!”

Nium, Senior Event Manager, Marketing EMEA.