Multi Faceted Launch Event.

Experience.

A Birmingham venue was transformed into an inclusive members’ club in a multi-faceted event to launch The Kentucky Club, an evolution of KFC’s youth employability initiative, Hatch. For one day only,  young people, no matter their background, were invited to attend and gain access to opportunities and experiences that they may not have been afforded otherwise. All completely free.

The day consisted of a programme of talks and workshops on the Main Stage, which was punctuated by break out time, in which young people could participate in speed mentoring, chat to partner organisations, pick up customised merchandise, posters and more.

The young people walked away from the inaugural Kentucky Club event with not only an armful of goodies and a KFC feed, but also some extra inspiration and hopefully confidence for landing their first job.

Results.

100% of the attendees enjoyed The Kentucky Club event and would like to attend another event in the future.

74% of the attendees felt they had picked up new skills.

81% felt more prepared for their first job.

This project was created by our group partner, The Park.
See the original case study.