Technology sales kick off conference.
Bringing 700+ people together. Turning engagement into commercial opportunity.
More than a sales kick off. Two days designed to align teams, engage partners and create real commercial opportunities.
Overview.
A leading technology business needed its biggest annual sales kick-off yet to do more than bring people together. Across two days in Manchester, senior leaders, sales teams and strategic partners came together to share direction, strengthen relationships and turn a packed conference programme into an experience with clear commercial purpose.
Objective.
To align teams behind the year ahead, give partners meaningful opportunities to connect and make every delegate’s time count.
With multiple content streams and a large, varied audience, the challenge was to deliver a personalised experience at scale, while capturing the engagement and business development data needed to demonstrate value.
Experience.
asembl. brought the moving parts together, from venue, accommodation and budget management to creative, content and technical production.
Integrated communications, registration and a bespoke event app gave delegates personalised agendas, while gamification encouraged networking and tracked participation.
A dedicated Partner Village featured more than 20 live activations, alongside plenaries, breakouts, evening entertainment and wellness activities. The two-day programme closed with a black-tie awards celebration recognising the business’s top performers.
Impact &
outcome.
- 700+ attendees
- 30+ speakers
- 50+ sponsor exhibitors
- 234+ new leads & prospects generated
- 79% event app adoption in its first year
Big numbers were only part of the story.
With 79% adoption in its first year, the event app connected delegate activity, attendance and networking data, giving stakeholders a clearer view of engagement.
This project was delivered by our group partner, asembl. supported by Insert Productions.