Experiential Brand Activation.

For brand and agency partners, creators, press and VIPs, we collaborated with Spotify to build out a series of experiential activations to create an audio playground that only Spotify could; bringing their core brand and product features to life.

The beach featured photo-worthy moments, including a pool-themed panel stage design, a ‘create your own’ coconut bar with product demos to bring Spotify’s latest product, AI DJ, to life, and a custom-built foosball table to elevate the partnership with FC Barcelona and bring some competitive fun to the beach. The table customisation included inbuilt speakers and surround side heroing the official FCB matchday playlist on Spotify, plus pixel map score displays.

For the times when our guests needed to take a break, we set up an early morning sound bath set above the tranquil waters at the end of the jetty. The perfect way to start the day.