Estèe Lauder.

Full Production Product Launch.

X3 Solutions were contracted to transform a training room in Estèe Lauder’s Headquarters into a full production to launch the new fragrances from Michael Kors and DKNY. Working with a very small footprint and low ceiling height, X3 used the latest Panasonic Laser projectors, a first of their kind in the UK, to create a front projection, 24-metre ultra widescreen presentation area that transported the audience to a blissful desert island and the hustle and bustle of New York City. An event that is still spoken about to this day.

Client: Estee Lauder Company | Location: United Kingdom.

This project was created by our group partner, X3 Solutions.
See the original case study.

What they say.

“It was an absolute pleasure working with Dave and Tim on our first Consultant Seminar in 7 years. As a company, it was key that we wowed our team by surprising and delighting them into the world of prestige fragrances. From the outset, X3 accommodated our requirements and suggested alternative creative solutions. On the day, the entire ELC office couldn’t believe how the room was transformed into a dynamic production. It truly was and has continued to be the most talked about event we have ever had.”

Stacey, Training Manager.