Noble Live joins
asembl.group
Strengthening our team and capabilities in the Middle East.
Together with Formation Global, our specialist exhibitions partner, asembl.group has acquired Noble Live FZCO.
The Dubai-based live experience agency now joins asembl.group as our newest partner company, strengthening our local expertise and delivery capabilities across the Middle East.
Noble Live creates and delivers corporate events, product launches, brand activations, VIP experiences and more for local and international brands.
Investing where clients are investing.
The acquisition is an important step in our international growth.
Client demand across the Middle East continues to increase. Bringing Noble Live into the group allows us to invest further in our regional team and support more clients on the ground.
Gavin Farley, CEO of asembl.group, said:
“This isn’t simply about expanding our footprint. It’s about investing where our clients are investing. Over recent months we’ve continued to see strong demand throughout the Middle East, with projects moving forward despite wider challenges across the region. That confidence has given us the opportunity to strengthen our presence by bringing Noble Live into the asembl.group family and expanding our team on the ground.
“Our long-term strategy has always been to build genuine regional expertise backed by international capability. Today we have established operations across the UK, the UAE and APAC, enabling us to support clients wherever they need us while maintaining the local knowledge and personal service that makes the difference. Noble Live is an exceptional business with an outstanding reputation, and we’re excited to invest in its future as part of the next phase of asembl.group’s international growth.”
Local knowledge. Full group access.
Noble Live will continue to be led by Founder, Penny Noble and its experienced Dubai-based team.
Existing clients will continue working with the same trusted people. They will now have access to the wider expertise, investment and international reach of asembl.group.
Noble Live brings established local knowledge and live experience expertise to asembl.group. Combined with Formation Global’s specialist exhibition and interiors capabilities and the expertise of our partner companies across the group, this strengthens what we can offer clients throughout the Middle East region, and beyond.
Jody Milton, CEO and Co-founder of Formation Global, said:
“Formation Global has built its reputation on delivering specialist exhibition solutions for international brands, and we’re excited to play our part in this next chapter. Noble Live adds outstanding local knowledge and relationships in the UAE, while asembl.group provides the wider international platform and live event expertise.
“Together, we can give clients access to a broader range of specialist capabilities across exhibitions and live experiences throughout the Middle East.”
Penny Noble, Founder of Noble Live, said:
“Joining the asembl.group family is an exciting milestone for Noble Live. Our clients will continue working with the same trusted team they know today, now supported by an international business that shares our ambition for growth and excellence. This investment allows us to build on everything we’ve achieved while creating even greater opportunities for our clients, our people and the future of the business.”
Built around you.
Noble Live joins asembl.group’s established operations across the UK, UAE and APAC, alongside our growing group of independent specialist partners.
It is another step towards giving clients genuine local expertise, international reach and specialist support through one easy partnership.
Group scale. Specialist agility. One easy partnership.
