High end
hospitality space
built to impress.
A striking hospitality environment for one of the world’s most respected luxury watch brands.
Breitling is known for precision, innovation and luxury watchmaking. Its hospitality space needed to reflect the same high standards.
Overview.
Founded in 1884, Breitling is a luxury Swiss watchmaker known for precision, innovation and timepieces built for air, land, sea and space. At the Royal International Air Tattoo, the brand needed a hospitality environment that could showcase its latest collection and stand confidently alongside the quality of the products on display.
The space had to feel unmistakably Breitling, creating the right setting for product discovery, consultations and high-value customer conversations throughout the event.
Objective.
To design and deliver a luxury hospitality environment that brought Breitling’s brand identity to life while reflecting the exacting standards its customers expect.
The space needed to create the perfect setting for product demonstrations, consultations and meaningful customer engagement throughout the event.
Experience.
Working closely with the client, we created a bespoke hospitality environment using three premium modular structures to achieve the required footprint. Branded tension fabric graphics, integrated flags and carefully specified lighting ensured the space reflected Breitling’s distinctive aesthetic from every angle.
Inside, premium display cabinets showcased the latest watch collection, while consultation areas gave guests the opportunity to experience products in a comfortable, premium setting designed around meaningful conversations.
Impact &
outcome.
The finished space gave Breitling a premium setting to showcase its latest collection, host consultations and engage customers throughout the Royal International Air Tattoo.
Close collaboration with the client ensured every element was delivered to a high standard, resulting in a polished structure that matched the quality and precision the Breitling brand is so well known for.
This project was designed and delivered by our group partner, Showplace. See the original case study.